Bio
Fight or Flight is the Los Angeles based studio of designer, Zachary Richter.
Since 2006, Zachary has worked all over the country on a wide range of projects in all mediums from book design to packaging and even directing integrated campaigns for some of the world's largest advertising agencies.
He has worked in design studios, both large and small, and is currently an Associate Creative Director with Saatchi and Saatchi LA.
His work has been widely published and recognized internationally. Most recently he has won awards from Cannes Lions, Graphis, Communication Arts, the FWA, and HOW Magazine. In 2008, he was a design fellowship finalist at the prestigious Walker Art Center.
He can often be seen riding his bike or skateboarding in Venice, lounging in hot tubs in Palm Springs, or hustling with his crew back east in Brooklyn and Baltimore.
Since 2006, Zachary has worked all over the country on a wide range of projects in all mediums from book design to packaging and even directing integrated campaigns for some of the world's largest advertising agencies.
He has worked in design studios, both large and small, and is currently an Associate Creative Director with Saatchi and Saatchi LA.
His work has been widely published and recognized internationally. Most recently he has won awards from Cannes Lions, Graphis, Communication Arts, the FWA, and HOW Magazine. In 2008, he was a design fellowship finalist at the prestigious Walker Art Center.
He can often be seen riding his bike or skateboarding in Venice, lounging in hot tubs in Palm Springs, or hustling with his crew back east in Brooklyn and Baltimore.

