ADIDAS - I AM BRAZUCA
I am Brazuca is the interactive film and TV spot that launched the official 2014 World Cup match ball, Brazuca. The film takes viewers on an immersive journey around the world where they can become the Brazuca... and see what it sees from every direction. It is the first interactive, 360-degree film ever released on YouTube and it features Messi, Xavi, Lahm, and many more.
:90 TV Spot - 'I am Brazuca' (non-interactive version)
:30 Teaser Spot - 'Ballbag'
The making of "I am Brazuca"
Agency TBWA\Chiat Day
Directors Bram Coppens & Zachary Richter
Creative Director Zachary Richter
Designers Zachary Richter, Dersu Rhodes & Abe Cortes