Adidas Originals and Stopp and came together to create "MiZXFlux," the future of sneaker customization. The #miZXFlux mobile app gives users the opportunity to truly make a one-of-one design. Using the classic ZX Flux shoe as a blank canvas, users can take a photo of anything, edit it and get it printed onto their sneaker all within the app.

The app officially released at Berlin Fashion Week in 2014 at a launch event presented by Pharrell Williams. 

Case Study

"The adidas MiZXflux app is changing the way we look at custom sneakers" - COMPLEX Magazine

Design & Launch Stills

Client adidas (GER)
Agency Stopp/Family
Creative Director Zachary Richter
Technical Director Ola Bjorling
Design Zachary Richter & Abe Cortes