To broaden its fanbase, CB2, an affordable modern furniture store, crowdsourced the live design of a Manhattan apartment using Pinterest. CB2 enlisted five popular Pinterest designers to style the empty space by selecting and “pinning” items from its store to the campaign’s board. Each designer worked a different room, and helped to select its content by voting for their favorite items. After voting, users could also enter a sweepstakes via Twitter or an online entry form to win their dream room worth $5,000.

Web Trailer :60

Design Stills

FWA Site of the Day
FWA Mobile of the Day
Google Creative Sandbox

Client Crate & Barrel
Agency Mother NY
Directors Zachary Richter & Eric Shamlin
Creative Director Zachary Richter
Technical Director Ola Bjorling
Designers Zachary Richter & Abe Cortes