toyota Prius x PARLEE CYCLES
Together with Parlee Cycles, we set out to build a bike that encapsulates the forward-thinking design ideas of the Toyota Prius. The bike features numerous innovations, most notably a helmet that allows the rider to shift gears, just by thinking about it.
Case Study
Design Stills
![prius+concept-bike-7[1].jpg](https://images.squarespace-cdn.com/content/v1/52aa7338e4b042887e9bb73a/1486621787485-OIS8T2H3LU3QKME1Y6NS/prius%2Bconcept-bike-7%5B1%5D.jpg)
Awards:
CORE 77 DESIGN AWARD Transportation
AD AGE Featured Project
Credits:
Agency Saatchi & Saatchi
Client Toyota
Creative Director Michael Tabtabai
ACD Zachary Richter
Designer Zachary Richter