toyota Prius x PARLEE CYCLES

Together with Parlee Cycles, we set out to build a bike that encapsulates the forward-thinking design ideas of the Toyota Prius. The bike features numerous innovations, most notably a helmet that allows the rider to shift gears, just by thinking about it.

Case Study

Design Stills

CORE 77 DESIGN AWARD Transportation
AD AGE Featured Project

Agency Saatchi & Saatchi
Client Toyota
Creative Director Michael Tabtabai
ACD Zachary Richter
Designer Zachary Richter