HONDA Project Drive-IN

At the end of 2013, movie studios will stop distributing 35mm film. The costly switch to digital projection is threatening drive-ins across the country. To help preserve this treasured American icon, Honda has started a fund for contributions and is donating digital projectors to the cause. The month-long campaign was wildly successful, with the public voting over 2.5 million times and as a result, 17 drive-ins were saved (so far).

"Project Drive-In" case study

Design Stills

Cannes Lions Branded Content (Gold)
Cannes Lions Integrated Campaign (Gold)
One Show Bronze Pencil
FWA Site of the Day
Creativity Magazine Pick of the Day
Variety Best Branded Content 2013
Webby Awards Honoree x2

Client Honda
Agency RPA, Los Angeles
Creative Director Zachary Richter
Design Zachary Richter & Abe Cortes
Production Stopp/USA