INTEL - what lives inside

'What Lives Inside' is a social film for Dell + Intel directed by Robert Stromberg and starring JK Simmons, Colin Hanks, & Catherine O' Hara. The central theme of the film is 'the creativity within all of us' and to bring this message to the audience and encourage participation, my team worked closely with Robert Stromberg to launch a social campaign inviting viewers to submit drawings of their own caricatures, which would be reviewed by the director himself. In just 2 weeks, over 6,000 drawings were submitted and over 100 of them made their way into the final film as different characters... 1 of them even had a starring role. All 4 episodes are released on Hulu and can be viewed now at

"What Lives Inside" Case Study

UGC Characters

Client Dell + Intel
Agency Periera & O'Dell
Director Robert Stromberg
Produced by RSA
Creative Director (Digital) Zach Richter
Design Zach Richter & Abe Cortes
User Experience Zach Richter, Wai Shun Yeong, & Abe Cortes
Digital Production Company Stopp