ADIDAS #MiZXFLUX

Adidas Originals and Stopp and came together to create "MiZXFlux," the future of sneaker customization. The #miZXFlux mobile app gives users the opportunity to truly make a one-of-one design. Using the classic ZX Flux shoe as a blank canvas, users can take a photo of anything, edit it and get it printed onto their sneaker all within the app.

The app officially released at Berlin Fashion Week in 2014 at a launch event presented by Pharrell. 

CASE STUDY

"The ADIDAS #MIZXFLUX APP IS CHANGING THE WAY WE LOOK AT CUSTOM SNEAKERS."

- COMPLEX Magazine

Project Stills

AWARDS

ADWEEK Ad of the Day

FWA Mobile of the Day

CREDITS

Client adidas (GER)

Agency Stopp/Family

Creative Director Zachary Richter

Technical Director Ola Bjorling

Design Zachary Richter & Abe Cortes