Adidas Originals and Stopp and came together to create "MiZXFlux," the future of sneaker customization. The #miZXFlux mobile app gives users the opportunity to truly make a one-of-one design. Using the classic ZX Flux shoe as a blank canvas, users can take a photo of anything, edit it and get it printed onto their sneaker all within the app.
The app officially released at Berlin Fashion Week in 2014 at a launch event presented by Pharrell.
"The ADIDAS #MIZXFLUX APP IS CHANGING THE WAY WE LOOK AT CUSTOM SNEAKERS."
- COMPLEX Magazine
ADWEEK Ad of the Day
FWA Mobile of the Day
Client adidas (GER)
Creative Director Zachary Richter
Technical Director Ola Bjorling
Design Zachary Richter & Abe Cortes