PRIUS FAMILY LAUNCH
To officially introduce the world to the Prius Family and the concept 'one for everyone,' we created the 'People Person,' a character made up of 18 human beings that performs a simple daily routine... reflecting the idea that while we behave in a similar way, we're quite different by nature. We collaborated with Mr. Hide to bring the concept and creature to life.
People Person :60
The making of the 'People Person'