PRIUS C GAME OF LIFE
Building a new car online should be exciting, but most configurators are boring. So, we set out to create the most exciting interactive car building experience ever created. And we launched it on YouTube. Users were able to choose their color, wheels, seats, nav system, and moonroof and each time an option was selected, 1 of 535 theatrical videos would seamlessly build your Prius.
"Game of Life" case study