PRIUS X PARLEE BICYCLE

Together with Parlee Cycles, we set out to build a bike that encapsulates the forward-thinking design ideas of the Toyota Prius. The bike features numerous innovations, most notably a helmet that allows the rider to shift gears, just by thinking about it.

CASE STUDY

Project Stills

AWARDS & RECOGNITION

CORE 77 DESIGN AWARD Transportation

AD AGE Featured Project

Featured in WIRED, Fast Company, & Mashable

CREDITS

AGENCY Saatchi & Saatchi

CLIENT Toyota

CREATIVE DIRECTOR Michael Tabtabai

ACD Zachary Richter

DESIGNER Zachary Richter