PRIUS GOES PLURAL

In 2011, the Toyota Prius family grew from one to four models, and to tell this story, we teamed up with Hunter Gatherer to collaborate on a stop motion film that poses the question, 'What is the plural of Prius?' We also built an online experience that invited the public to cast their vote... and with over 2 million unique votes, the official plural became 'Prii.'


:90 TV SPOT


AWARDS

CANNES LIONS Craft (Gold)


CREDITS

AGENCY Saatchi & Saatchi

CREATIVE DIRECTOR Ryan Jacobs

ACD Matt Titone & Zachary Richter

COPYWRITER Andy Kadin

DESIGN Zachary Richter