http://www.zacharyrichter.com Zachary Richter - Graphic Design Fri, 22 Jul 2011 19:40:46 +0000 http://www.zacharyrichter.com en http://zacharyrichter.com/Logos-1 http://zacharyrichter.com/following/zacharyrichter.com/Logos-1 Fri, 22 Jul 2011 19:40:46 +0000 Zachary Richter - Graphic Design 1039098 <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_01.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_02.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_06.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_06_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_04.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_05.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_03.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_03_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_07.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_07_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_08.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_08_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_13.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_13_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_12.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_12_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_11.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_11_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_09.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_09_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_10.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_10_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_15.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_15_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1039098/Logo_14.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1039098/Logo_14_o.gif" align="left" /> http://zacharyrichter.com/Prius-Goes-Plural-Phase-01 http://zacharyrichter.com/following/zacharyrichter.com/Prius-Goes-Plural-Phase-01 Fri, 11 Feb 2011 04:06:38 +0000 Zachary Richter - Graphic Design 1036317 LOGO <img src="http://payload.cargocollective.com/1/0/1782/1036317/Logo_06.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/Logo_06_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/Logo_16.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/Logo_16_o.gif" align="left" /> NEWSPAPER <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Newspaper3.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Newspaper3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_newspaper2.gif" border="0" width="670" height="304" width_o="670" height_o="304" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_newspaper2_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_newspaper1.gif" border="0" width="670" height="304" width_o="670" height_o="304" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_newspaper1_o.gif" align="left" /> WILDPOSTINGS <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild2.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild1.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild3.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild4_16.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild4_16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild6.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild7.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Wild7_o.jpg" align="left" /> ACCESSORIES <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Keychain.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Keychain_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Buttons.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Buttons_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Bag1.jpg" border="0" width="400" height="539" width_o="400" height_o="539" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Bag1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Bag2.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Bag2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Bag3.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Bag3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Shirts.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Shirts_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Sticker.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1036317/PGP_Sticker_o.jpg" align="left" /> http://zacharyrichter.com/Toyota-Ideas-For-Good http://zacharyrichter.com/following/zacharyrichter.com/Toyota-Ideas-For-Good Fri, 04 Feb 2011 06:28:35 +0000 Zachary Richter - Graphic Design 1017110 CASE STUDY LOGO <img src="http://payload.cargocollective.com/1/0/1782/1017110/idea_logo_01.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1017110/idea_logo_01_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1017110/idea_logo_02.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1017110/idea_logo_02_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1017110/idea_logo_03.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1017110/idea_logo_03_o.gif" align="left" /> :60 LAUNCH OVERVIEW THE TECHNOLOGIES THUMS Touch Tracer Advanced Parking Guidance Solar Panel Ventilation Hybrid Synergy Drive WEBSITE <img src="http://payload.cargocollective.com/1/0/1782/1017110/ID4G_SITE2.jpg" border="0" width="566" height="974" width_o="566" height_o="974" src_o="http://payload.cargocollective.com/1/0/1782/1017110/ID4G_SITE2_o.jpg" align="left" /> http://zacharyrichter.com/Fantasy-Enhancer-II http://zacharyrichter.com/following/zacharyrichter.com/Fantasy-Enhancer-II Thu, 03 Feb 2011 02:47:56 +0000 Zachary Richter - Graphic Design 1012368 CLICK TO LAUNCH SITE CASE STUDY Fantasy Enhancer II is the result of a large media partnership between Toyota and Yahoo! Fantasy Football. We teamed up with B-Reel to enhance the fantasy football experience by creating a website and 3 tools for users - the 'Team Logo Creator' with infinite customization possibilities, the 'Smack Talk Generator' which allows users to smack talk their friends in Toyota's custom ad space, and the 'Football Card Maker' which brings your portrait to life. The site pays homage to the fantasy film genre with 4 movie-esque vignettes that walk the user through the site and integrate them into their own fantasy. TRAILER The trailer was the :90 piece we used to launch the campaign and introduce the cast and tools of Fantasy Enhancer. WEBSITE <img src="http://payload.cargocollective.com/1/0/1782/1012368/TFESITE_02.jpg" border="0" width="670" height="462" width_o="670" height_o="462" src_o="http://payload.cargocollective.com/1/0/1782/1012368/TFESITE_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1012368/TFESITE_01.jpg" border="0" width="670" height="462" width_o="670" height_o="462" src_o="http://payload.cargocollective.com/1/0/1782/1012368/TFESITE_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1012368/TFESITE_05.jpg" border="0" width="670" height="462" width_o="670" height_o="462" src_o="http://payload.cargocollective.com/1/0/1782/1012368/TFESITE_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1012368/TFESITE_04.jpg" border="0" width="670" height="462" width_o="670" height_o="462" src_o="http://payload.cargocollective.com/1/0/1782/1012368/TFESITE_04_o.jpg" align="left" /> Stills showcasing the trailer, the tools, the logo creator, and a vignette sequence. POSTERS <img src="http://payload.cargocollective.com/1/0/1782/1012368/TFEPOST_04.jpg" border="0" width="400" height="599" width_o="400" height_o="599" src_o="http://payload.cargocollective.com/1/0/1782/1012368/TFEPOST_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1012368/TFEPOST_02.jpg" border="0" width="400" height="599" width_o="400" height_o="599" src_o="http://payload.cargocollective.com/1/0/1782/1012368/TFEPOST_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1012368/TFEPOST_03.jpg" border="0" width="400" height="599" width_o="400" height_o="599" src_o="http://payload.cargocollective.com/1/0/1782/1012368/TFEPOST_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1012368/TFEPOST_01.jpg" border="0" width="400" height="599" width_o="400" height_o="599" src_o="http://payload.cargocollective.com/1/0/1782/1012368/TFEPOST_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1012368/TFEPOST_06.jpg" border="0" width="400" height="599" width_o="400" height_o="599" src_o="http://payload.cargocollective.com/1/0/1782/1012368/TFEPOST_06_o.jpg" align="left" /> We hired famed fantasy artists, Boris & Julie Vallejo to create a series of illustrations we used as posters to promote the launch of FEII. http://zacharyrichter.com/Toyota-Care http://zacharyrichter.com/following/zacharyrichter.com/Toyota-Care Thu, 03 Feb 2011 02:35:39 +0000 Zachary Richter - Graphic Design 1012331 After the safety recall in mid-2010, Toyota launched Toyota Care - a 2 year, no cost maintenance plan on all new vehicles to prove they were devoted to safety and dependability. While normal brand campaigns usually take about 4 months from concept to execution, we had 3 weeks to unveil a nationwide campaign to the public. LOGO <img src="http://payload.cargocollective.com/1/0/1782/1012331/TCLogo3.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1012331/TCLogo3_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1012331/TCLogo4.gif" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1012331/TCLogo4_o.gif" align="left" /> The logo is a throw back, but works in modern applications. It is a slight homage to the styles of Paul Rand and Pushpin studios and is a representation that Toyota Care means you are in good hands. :30 TV SPOT Toyota Care gives you 'peace of mind.' That was the idea behind the TV spot, which was conceived under the creative direction of Ryan Jacobs and Matt Titone. Nathan Dills was the writer and I played the role of designer. We hired director, Jared Hess, of Napoleon Dynamite fame to bring the fantastical world of Toyota Care to life. PRINT / OOH <img src="http://payload.cargocollective.com/1/0/1782/1012331/TC_Print.jpg" border="0" width="500" height="647" width_o="500" height_o="647" src_o="http://payload.cargocollective.com/1/0/1782/1012331/TC_Print_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1012331/TCare_Billboard.jpg" border="0" width="670" height="453" width_o="670" height_o="453" src_o="http://payload.cargocollective.com/1/0/1782/1012331/TCare_Billboard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/1012331/TC_Mag.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/1012331/TC_Mag_o.jpg" align="left" /> The Toyota Care media buy for print and out-of-home was huge. Print ran in a number of publications and newspapers around the country including Newsweek, Time, People, The New Yorker, The New York Times, and the Chicago Tribune. Out of home was present in every major market with the most exposure in New York City, Los Angeles, and Chicago. http://zacharyrichter.com/Entune-Teaser-Billboard http://zacharyrichter.com/following/zacharyrichter.com/Entune-Teaser-Billboard Thu, 03 Feb 2011 01:38:21 +0000 Zachary Richter - Graphic Design 932052 -- Entune is an amazing new technology that connects your smart phone to your car and it was unveiled to the world at the Consumer Electronic Show 2011 in Las Vegas. To promote Entune to the public, we teamed up with We Are 17 to create an animated teaser billboard that revealed the 5 partners and showcased the brand through the building of the Entune logo. The billboard ran during the whole weekend of CES and directed traffic to the Entune trade show booth inside. It was 160 feet long and 40 feet high (hence the ridiculous aspect ratio) and was located across the street from CES on the Las Vegas Strip. The billboard made over 1.5 million impressions that weekend and Entune took home a CES Best of show award. http://zacharyrichter.com/Prius-Goes-Plural http://zacharyrichter.com/following/zacharyrichter.com/Prius-Goes-Plural Wed, 02 Feb 2011 00:56:27 +0000 Zachary Richter - Graphic Design 1007198 -- The Toyota Prius family is growing from one to four models, so to launch the campaign, we teamed up with Hunter Gatherer to create a stop motion animation and jingle that poses the question, 'what is the plural of prius?' We allowed the public to cast their vote at many online hubs (banners, tcom, facebook, etc.) and as of January 2011, over one million people have voted online for their plural of Prius. http://zacharyrichter.com/AIAS http://zacharyrichter.com/following/zacharyrichter.com/AIAS Sat, 29 Jan 2011 00:15:18 +0000 Zachary Richter - Graphic Design 12622 <img src="http://payload.cargocollective.com/1/0/1782/12622/AIAS09_01.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/12622/AIAS09_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/12622/AIAS09_02.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/12622/AIAS09_02_o.jpg" align="left" /> Logo, business card, and letterhead for AIAS, a European organization that connects Art & Design programs around the globe. 2 color print on Rives BFK http://zacharyrichter.com/Hebrew-Happy-Birthday http://zacharyrichter.com/following/zacharyrichter.com/Hebrew-Happy-Birthday Sat, 29 Jan 2011 00:13:41 +0000 Zachary Richter - Graphic Design 14350 <img src="http://payload.cargocollective.com/1/0/1782/14350/Heb_01.jpg" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/14350/Heb_01_o.jpg" align="left" /> Hand-Drawn typographical birthday card embodying the physical nature of my Grandfather. 2 color screen print (Orange + Glow in Dark) on Rives BFK White. Edition of 40. http://zacharyrichter.com/Toyota-Icons http://zacharyrichter.com/following/zacharyrichter.com/Toyota-Icons Fri, 28 Jan 2011 03:06:28 +0000 Zachary Richter - Graphic Design 988488 <img src="http://payload.cargocollective.com/1/0/1782/988488/Icons_01.png" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/988488/Icons_01_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/1782/988488/Icons_02.png" border="0" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/1782/988488/Icons_02_o.png" align="left" />