Intel 'What Lives Inside'
'What Lives Inside' is a social film for Dell + Intel directed by Robert Stromberg and starring JK Simmons, Colin Hanks, & Catherine O' Hara. The central theme of the film is 'the creativity within all of us' and to bring this message to the audience and encourage participation, my team and I worked closely with Robert Stromberg to create a social microsite where viewers were able submit drawings their own creatures, which would be reviewed by the director himself. In just 2 weeks, over 6,000 drawings were submitted and over 100 of them made their way into the final film as different characters... 1 of them even had a starring role. All 4 episodes were released on Hulu and can be viewed now at insidefilms.com.
CASE STUDY (2:12)
Client Dell + Intel
Agency Periera & O'Dell
Director Robert Stromberg
Produced by RSA
Creative Director (Digital) Zach Richter
Design Zach Richter & Abe Cortes
User Experience Zach Richter, Wai Shun Yeong, & Abe Cortes
Digital Production Company Stopp